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And one reason might be that for the cost of buying a Surface Pro - $900 - you could buy both a Windows 8.1 laptop as well as the latest iPad Air, giving you the best of both worlds. Can it convince people that it has tablets that are as good as the iPad - and more? Chromebook - a best-seller on Amazon That's what Microsoft's push with Surface is all about. In contrast, someone with only $500 to spend on a computing device faces a real choice: tablet or computer? And if a tablet looks like it can do all you want in what seems to be a forward-looking format, that's the nudge.
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That's not what's going to push a consumer from PC to Mac.
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If someone is pondering whether to spend $1,000 on a computer, does a free $20 OS upgrade in the future make a difference? Almost certainly not. But it also comes back to the whole cost-analysis issue, for the consumer. The current iPad lineup announced this week.
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Gartner expects tablet sales to eclipse PC sales by 2015. Indeed, the entire desktop space has seen a drop in purchases, as more people are going tablet. To blame? IDC noted earlier this year that Apple was seeing desktop losses due to tablet sales. People bought more from Lenovo, Hewlett-Packard, Dell, Acer, and Asus.Īpple does much better in the US market, but even there, IDC puts its sales of desktop and laptop devices at less than half that of the leader, HP. It didn't even make the top-five list put out by IDC. For the third quarter of 2013, who sold the most PCs worldwide? Not Apple. The real debate consumers seem to have, and the real issue Microsoft faces, is whether they go tablet vs. They buy Windows much more than Macs, as they long have. What we do know about regular consumers is that they don't seem to be debating the "Mac vs. And that's me because the computers I purchase are work expenses, so I can be less price-sensitive than a regular consumer. I still preferred Windows as an operating system and stayed with that until last year, when I found, ironically, OS X gave me back the traditional Windows experience I felt that Windows 8 took away.īut that's me. For me, I moved to Mac laptops years ago because I appreciated the good build quality, the great screens that I look at all day. That free upgrade isn't going to move the needle in pushing them to the Mac decision. I don't think someone debating between a Windows laptop and a Mac laptop is really pondering the extra $20 they'll save because of Apple's new free upgrades policy, not when they're already looking at a $600 or more difference. Just last week, Windows 8 users going to Windows 8.1 got that upgrade for the low, low price of.free.
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That also assumes that every year, Microsoft will charge for an update - which isn't always the case. That $600 difference would pay for five years of Windows updates, assuming the upgrades were always the $120 list price that Windows 8.1 goes for. The cheapest Mac is going to run you $1,000. Looking at the prices for various computers offered at the Microsoft Store, you can get a Windows laptop for $400. Windows 8.1 - also free, if you have Windows 8. When you take into account the cost of the hardware, the idea that consumers might find Windows to be "outlandishly high" - as Fast Company wrote - is laughable. This just makes me like Apple even more.Ĭompared with hardware, the OS costs littleīut I also paid a lot more for my Mac than I did for my PC. I already loved that Apple released major updates of its desktop operating system for far less than the price Microsoft does for Windows. I'll love it even more if it turns out the next version of OS X is also free. I love, absolutely love, that Apple has made the Mavericks upgrade free for those who have purchased Macs. Moreover, if you haven't upgraded to Snow Leopard, the OS X released in 2009, you'll need to spend $20 to do that first, to then get your "free" Mavericks upgrade.ĭon't get me wrong. That's instead covering the cost of OS X within the price of a Mac. Getting the operating system included along with the price of a computer isn't getting it for free.
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You only get Mavericks for free if you have purchased a Mac. And if you are using a Mac, you paid for that Mac. Go over to the Apple Store now and try to download your free copy of the latest version, Mavericks. Let me deal with the "OS X is free" myth first. The price of an operating system is a sideshow compared with the cost of hardware, and more importantly, when you consider the shift from PCs to tablets. Even if you want to buy that argument, it's unlikely to be a major factor in shifting people from Windows to Mac. I've read a number of headlines talking about Apple's new policy of giving OS X away for "free" and how that might harm Microsoft's future. Mavericks for free - if you've already paid for a Mac.